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The numbers on convention viewership September 19, 2008

Posted by trouble97018 in McCain, News, Obama, Politics.


Posted by Foon Rhee, deputy national political editor September 19, 2008 10:16 AM

The huge reach and record audiences for this year’s political conventions is being put into sharper relief this morning with a new report from Nielsen Media Research.

Its report found that nearly two thirds of all US households (73.2 million homes, or about 120 million people) tuned into at least one of the political conventions. Viewership levels for the two conventions were essentially tied, with about 15 percent of all households tuning into just the Republican National Convention, 15.7 percent to just the Democratic National Convention, and another 34 percent of all households watching both conventions.

Other findings:

Homes that watched both conventions were more likely to be headed by someone 65 years or older and more educated.  Source Article



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