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How Obama Should Frame McCain September 12, 2008

Posted by trouble97018 in McCain, News, Obama, Politics.

The New Republic/The Stump


I’m sure the Obama campaign has solid research suggesting they should paint McCain as out of touch and closely tied to Bush. But, watching their new anti-McCain ad, I can’t help wondering if they’re ignoring their most brutally effective case against him. So, at the risk of offering advice to people much more knowledgeable than I am (why stop now, right?), here’s the ad I’d run at McCain. It grew out of a conversation I had with Jason yesterday:

Start with McCain in a good light, both literally and figuratively. The narrator says something like: “Before 2007, John McCain was an honorable man. He stood up to his party on tax cuts for the rich, on global warming, on immigration.” [Now the clouds roll in, ominous music starts playing…] “But when being honorable threatened his shot at the presidency [flash headline from summer of 2007 declaring McCain campaign dead] John McCain didn’t put country first, he put his ambition first. To curry favor with his party’s right-wing, he embraced the Bush tax cuts he once called “irresponsible” and renounced his own immigration plan. Later, he flip-flopped on offshore drilling. Now, in the biggest reversal of all, he’s embracing the same Bush-Rove politics he condemned eight years ago [flash Paris Hilton and Britney Spears, a quote from neutral organization citing McCain’s “Rove-style” tactics]. Why? Because, to John McCain, some things are more important than honor [grainy footage of McCain and Bush waving together from the White House].”

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