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The Winning Frame has Emerged September 11, 2008

Posted by trouble97018 in McCain, News, Obama, Politics.
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Huffington Post

Jeffrey Feldman

Posted September 11, 2008 | 11:24 AM (EST)

In the wake of John McCain’s ‘pig’ ploy scandal, I wanted to draw attention to a new frame that is taking shape at break neck speed in the debate.

I call this the ‘Solve Real Problems’ frame and it has the potential to set the stage for Democrats to win the election.

Sometimes, people think of framing in Presidential elections as a tug of war. We set our frame, they set theirs — whichever side pulls the hardest wins.

In fact, the more accurate metaphor is that of a chess game. Each side sets out to establish a broad, opening frame, but through a series of middle ground debates, the election ultimately arrives at an end frame–a final, compelling way to re-establish one side’s opening frame, and which ultimately captures enough people’s imagination to win the most votes. Source Article

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