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Is Team Obama Finally Ready to Fight? September 9, 2008

Posted by trouble97018 in News, Obama, Politics.
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Huffington Post

John Neffinger

Posted September 9, 2008 | 06:37 PM (EST)

Signs of Spine. Obama’s latest ad drew a harsh response from Center for American Progress Senior Fellow Joseph Romm, who rightly points out that the ad repeatedly associates the word “maverick” with Palin and McCain. Still, while Team Obama should have been able to do better, the ad represents a high-water-mark thus far: The Obama campaign seems to have finally accepted that they need to fight Team McCain’s onslaught of insinuations with a little emotional oomph instead of just pointing out how much more sensible Obama’s policies are. The Obama campaign even used the L-word, finally calling a lie by its name. Yes, they could have done it better, but given Obama’s anemic reactions to McCain’s attacks so far, I choose to see this ad as a hopeful sign of things to come.

Don’t Think of a Wolf in Elephant’s Clothing. Romm gives Team Obama no credit, but it is worth noting what they are trying to do by using the word “maverick” so much: They want to link the notions of McCain-Palin and “maverick” to a third notion: that those jokers are actually anything but mavericks. If that association were made strongly, then every time the GOP ticket used the word “maverick,” it would also call to mind the idea that they were phonies. I agree with Romm, though: this ad does not quite have a memorable enough hook to do the trick. (I would like to see an ad that uses this same strategy to hijack McCain’s insulting catch-phrase “Country First” – asking what country McCain thought he was putting first when he voted against alternative energy that would free us from our dependence on foreign oil, or against the new GI Bill to strengthen our military…or did he think he was putting his country first when he voted against equal pay for women doing equal work, or when he tried to privatize Social Security… etc. etc.) Source Article

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